Ever noticed those annoying messages in Google Search Console that say something like “Alternate page with proper canonical tag”? It sounds like some deep tech jargon, right? Don’t worry! These messages might look scary, but they’re actually pointing out something *very* fixable. Let’s break it all down simply and show you how to fix it […]
Google Analytics is a powerful tool that helps you understand your website’s audience and how they interact with your site. With the shift from Universal Analytics to Google Analytics 4 (GA4), it’s essential to ensure your tracking setup is up to date. If you’re using the Divi Theme by Elegant Themes, adding GA4 can be […]
Understanding the intricacies of web analytics is essential for digital marketers, web developers, and business analysts alike. As the landscape of data tracking evolves, Google Analytics 4 (GA4) and the introduction of Google AI Mode have brought significant changes in how data, particularly referrer data, is collected and interpreted. This article aims to provide a […]
When it comes to mastering search engine optimization, even seasoned digital marketers can overlook foundational elements that significantly impact rankings. One such element is the canonical tag. Recognized as a key part of technical SEO, the canonical tag helps mitigate content duplication issues—a notorious challenge that can silently sap your site’s visibility. Enter David Steinberg, […]
In the ever-evolving landscape of SEO, the acronym E-E-A-T—which stands for Experience, Expertise, Authoritativeness, and Trustworthiness—has taken center stage. Originally coined by Google to help its quality raters evaluate the credibility of web content, E-E-A-T has now become an essential guide for content creators, marketers, and businesses seeking to boost their organic visibility. But what […]
You’re clicking around the internet, reading blogs, shopping online, and maybe even checking out memes. Have you ever noticed the weird stuff at the end of some URLs? It might look like this: https://www.shoestore.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=summer_deals That jumble of words and symbols? It’s called a UTM tracking code. Marketers use it to figure out where you came […]
