Gift Wrapper for WooCommerce: Add Gift Options That Actually Lift AOV
Small, thoughtful touches sell. Gift wrapping and short notes make purchases feel premium, nudge fence-sitters to buy now, and can add a clean margin without complicating ops. That’s the promise of Gift Wrapper for WooCommerce: add gift wrap and gift messages on product pages, in the cart (per item), or at checkout—while treating wraps like real products for inventory, tax, and reporting.
What it does (in practice)
Gift Wrapper inserts a simple checkbox or “Add Gift Wrap” action on key touchpoints. Merchants can offer multiple wrap choices (paper/box), enable a gift note, and even let shoppers wrap individual items in multi-product orders. Crucially, wrap can appear as its own line item, which keeps tax handling and stock control clean and makes results measurable in WooCommerce reports and GA4.
When you should use it
Seasonal spikes (Q4, Valentine’s, graduations), gifting-heavy verticals (books, toys, beauty), and corporate orders benefit immediately. If you’ve ever needed “wrap for these SKUs but not for furniture,” Gift Wrapper’s per-product/category rules and exclusions are built for precisely that.
Setup in minutes
Install, create your wrap products (“Classic Paper,” “Premium Box”), set pricing and tax class, and choose where the option appears (PDP, cart, checkout). Add an optional message field and decide whether wrap renders as a separate line item. Test a two-item cart to verify taxes, stock, and emails.
UX tips
Keep the CTA short (“Add gift wrap €3.99”), place the option above Add to Cart on obviously giftable items, and use a modal when showing multiple wrap styles. Limit gift messages to ~200 characters to keep paperwork tidy.
Measuring the uplift
Because wraps can be line items, you can:
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Track wrap revenue and attach rate in WooCommerce.
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Compare AOV with/without wrap in GA4.
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Segment by season or campaign to price and position better next time.
Free vs PRO
Start with the Gift Wrapper free version to validate the flow. Go PRO for deeper configuration (wrap sets, exclusions, Elementor widget, template overrides, i18n/WPML) and a smoother admin experience when you’re scaling across categories and campaigns.
SEO Title: Gift Wrapper for WooCommerce: Add Gift Wrap & Notes, Lift AOV Fast
Meta Description: Add gift wrap and gift messages on product, cart, and checkout with Gift Wrapper. Exclusions, line-item pricing, inventory/tax handling, and measurable AOV uplift.
Tags: WooCommerce, Gift Wrapper, gift wrap, gift notes, checkout optimization, AOV, seasonal marketing, WordPress plugin, ecommerce UX, GA4 measurement