The 10 Top Real Estate CRMs Realtors Actually Use in 2025
In 2025, the real estate industry continues to evolve rapidly with technology playing a central role in helping agents, brokers, and teams thrive in a competitive market. One of the most critical tools for real estate professionals is a powerful and intuitive Customer Relationship Management (CRM) platform. Choosing the right real estate CRM can streamline client communication, automate workflows, and ultimately close more deals efficiently. Below is a curated list of the 10 top real estate CRMs that Realtors are actively using in 2025.
1. kvCORE
kvCORE remains a top choice for brokerages and teams that need an all-in-one solution. With advanced features like behavioral automation, lead generation tools, website customization, and intelligent follow-up, kvCORE shows no signs of slowing down.
- AI-driven automation
- IDX-integrated websites
- Lead scoring and nurturing
2. Follow Up Boss
As a favorite among high-producing agents and large teams, Follow Up Boss focuses heavily on speed to lead and communication. Its clean interface and powerful integrations make it ideal for agents juggling high volumes of leads.
- User-friendly dashboard
- SMS and email tracking
- Seamless integrations with Zillow, Realtor.com, and more
3. Real Geeks
Real Geeks excels in lead generation and nurturing, offering IDX-powered websites and built-in CRMs. Its marketing automation tools help Realtors stay top-of-mind with prospects through drip campaigns and market updates.
- Lead routing for teams
- Custom property search websites
- Built-in SMS and email CRM
4. Chime
Chime has gained immense popularity in 2025, especially with agents who value mobile-first design and analytics. Chime boasts a full suite of features from dynamic landing pages to AI-powered lead scoring and smart communication channels.
- AI assistant for follow-ups
- Actionable analytics dashboards
- End-to-end marketing tools
5. CINC (Commissions Inc.)
CINC is geared toward high-volume real estate teams and provides one of the most comprehensive systems for lead management, conversion, and accountability. Its mobile CRM capabilities are especially valued by field agents.
- ISA support and lead routing
- Agent accountability dashboards
- In-app chat, alerts, and analytics
6. Wise Agent
Known for its affordability and usability, Wise Agent delivers top-notch value for individual agents and small teams. It combines customer relationship management with transaction management and marketing automation.
- Easy learning curve
- Transaction checklists
- Integration with Mailchimp, BombBomb, and more
7. Zoho CRM (Real Estate Configured)
While not built exclusively for real estate, agents who use a real-estate-configured version of Zoho CRM experience great flexibility. Its powerful automation and role-based functionality make it a customizable powerhouse in 2025.
- Advanced sales automation workflows
- Custom dashboards and KPIs
- Marketing and social integration
8. Luxor CRM
Luxor CRM is tailored specifically for real estate professionals and is widely used in luxury markets. Its CRM platform provides tools for tracking client preferences, scheduling meetings, and nurturing VIP buyer-seller leads.
- Focus on luxury buyer personas
- Customizable email sequences
- Built-in digital brochures and campaign builders
9. HubSpot (for Real Estate Teams)
HubSpot CRM is leveraged by many progressive real estate teams due to its depth and integration capabilities. With customized pipelines, drag-and-drop stages, and sophisticated reporting, it’s a great choice for tech-savvy brokers.
- CRM is free at basic level
- Integrates with 500+ real estate tools
- Boosts client experience via behavior tracking
10. Propertybase
Built on the Salesforce platform, Propertybase is trusted by brokerages that demand high scalability and enterprise-class infrastructure. It combines real estate websites, marketing, MLS data, and CRM into one seamless system.
- MLS and IDX integration
- Email marketing built-in
- Advanced client insights and reporting
Choosing the Right CRM in 2025
When it comes to selecting the right CRM, there is no one-size-fits-all answer. High-volume teams may require a robust system with team accountability tools, while solo agents may prioritize ease of use and affordability. Before investing, agents should consider:
- Ease of use – Does the CRM fit into your daily workflow easily?
- Automation – Are there features like smart follow-ups and drip emails?
- Support and training – Is customer support responsive and thorough?
- Integration capabilities – Does it pair smoothly with other platforms you use?
By selecting one of the top CRMs listed above, real estate professionals can increase their efficiency and offer a world-class client experience in a digitally dominant market.
Frequently Asked Questions (FAQ)
- What is the best CRM for new Realtors in 2025?
- For beginners, Wise Agent or Real Geeks are excellent choices due to their user-friendly interface and integrated training resources.
- Which CRM is best for real estate teams?
- kvCORE and Chime offer powerful tools for lead routing, collaboration, and internal communication—ideal for team settings.
- Can I use a general CRM like HubSpot for real estate?
- Yes, many agents use HubSpot with custom configurations designed specifically for real estate lead pipelines and automation.
- Are there free CRM options for real estate agents?
- HubSpot offers a free version with customizable fields and automation workflows. It’s a popular choice among cost-conscious new agents.
- How do AI features in CRMs help Realtors?
- AI features like predictive lead scoring, smart follow-ups, and chatbots reduce manual tasks, making client engagement more efficient and effective.
Ultimately, the right CRM should fit your business structure, enhance your productivity, and make staying in touch with clients effortless—because in 2025, technology isn’t just an advantage in real estate, it’s a necessity.