Zapier vs Make (Integromat) in 2025: Power, Price, and Limits
In the fast-evolving world of automation and workflow orchestration, Zapier and Make (formerly Integromat) have emerged as two titans competing for dominance. As we step into 2025, the landscape has become even more dynamic, with each platform rolling out updates, pricing shifts, and new integrations at a breakneck pace. Whether you’re a solo entrepreneur, a small business, or a large enterprise, understanding the nuances between these platforms is essential for making the most of your automation stack.
Ease of Use and Interface
One of the first things users notice is the interface. Zapier has always prided itself on being intuitive and beginner-friendly. Its clean, minimalist design leads users step by step through workflow creation, making it ideal for non-technical users. You don’t need to write a single line of code to automate tasks between apps.
Make, on the other hand, offers a more visual and technical approach. It shows your automation scenarios on a canvas where you can drag and connect different modules. While visually appealing and powerful, this setup can be slightly intimidating to beginners.
Verdict: If you’re new to automation and prefer a simple, linear setup, Zapier wins. If you’re comfortable navigating advanced logic and want deeper control, Make offers the upper hand.
Power and Features
In terms of capabilities, Make (Integromat) edges ahead with raw power. It allows for:
- Conditional logic within workflows (if/else paths, error handling)
- Advanced data manipulation using built-in functions
- The ability to parse and generate data from various formats — XML, JSON, etc.
- Unlimited scenario complexity – create workflows with dozens of steps and variables
Zapier has made strides in this area too, especially with its “Paths” feature and Formatter tool. However, it still relies heavily on external apps or scripting (via Webhooks or Code by Zapier) for complex scenarios.
Where Zapier still shines is its high reliability and app ecosystem. With over 5,000 apps in 2025, it’s the largest integration catalog available. If there’s a SaaS app, it’s probably on Zapier already.
Verdict: Make is ideal for power users who want more than just moving data from A to B. Zapier is perfect for users prioritizing simplicity and reliability over maximum control.
Pricing Structure in 2025
Pricing has seen notable changes by 2025, and both platforms have adjusted their models to reflect increased demand and capability.
Zapier Pricing:
- Free Plan: 100 tasks/month, single-step Zaps only
- Starter ($29.99/month): 750 tasks, multi-step Zaps, limited Paths
- Professional ($73.50/month): 2,000 tasks, unlimited Zaps, full Paths access
- Team & Company Plans: Custom features for collaboration, higher priority support, and advanced admin tools
Make Pricing:
- Free Plan: 1,000 operations/month, every 15-minute execution
- Core ($10/month): 10,000 operations, numeric routers, unlimited scenarios
- Pro ($30/month): 40,000 operations, premium support, faster execution
- Teams and Enterprise: Includes advanced access control, collaboration, and priority SLA
What’s important to understand is the difference in how these platforms measure usage:
- Zapier counts tasks — each step in a workflow that successfully performs an action is a task.
- Make counts operations — each step counts, whether or not it results in an external action.
Verdict: Make continues to be the better value for power users and developers, especially on lower-tier plans. Zapier offers a solid, though more expensive, option with robust simplicity and better app coverage.
App Support and Integrations
In 2025, the number of apps supported has grown for both platforms, though Zapier still leads in this category. With over 5,000 apps, it integrates with both mainstream and obscure tools. From Salesforce and Notion to niche SaaS products, Zapier’s reach is impressive.
Make is catching up, though. It now supports around 2,500 apps, with deeper module control per app. Unlike Zapier, where each app’s functionality might be limited, Make allows greater freedom in choosing which actions and data fields to automate.
Verdict: For sheer app quantity, Zapier wins. For the quality and depth of app actions, Make could have the edge depending on your use case.
Speed and Reliability
Zapier is known for its consistent reliability. Most Zaps execute within a few minutes of the triggering event—though it still lacks true real-time execution on standard plans, unless you use Webhooks or premium apps.
Make’s new enhancements in 2025 now include 1-minute intervals for Pro plans, bringing its polling and execution closer to real-time. However, execution times can vary depending on server loads and workflow complexity.
Verdict: For mission-critical systems where predictable execution is essential, Zapier might offer more peace of mind. Make offers power and flexibility, but monitoring performance is crucial.
Limits and Scalability
When it comes to how far you can scale your automations, Make provides more freedom. Workflows can include loops, custom functions, API parsing, and even error branches and time delays that make it almost like visual programming.
Zapier historically had limits on Zaps per account, action types, and execution scope. While most of these have been relaxed with the introduction of Professional and Team tiers, you still can’t build endlessly nested workflows like you can in Make.
Verdict: Make is ideal for engineering-heavy use cases, while Zapier suits structured automations with mature SaaS apps.
Customer Support & Community
Both companies have matured in terms of documentation, tutorials, and support. Zapier maintains a large knowledge base, live chat on higher-tier plans, and robust onboarding tools. Its Slack communities and expert directories continue to grow, offering users a go-to channel for help.
Make has ramped up support as well, with a friendly user forum, expanded documentation, and video tutorials tailored to new users. Its community is more developer-centric, with many creating reusable templates and sharing public scenarios.
Verdict: For general support needs and starter resources, Zapier leads. For technical collaboration, Make’s community is an invaluable asset.
Which Should You Choose in 2025?
In a nutshell, it comes down to your needs and expertise.
- Choose Zapier if: You prefer an easy-to-use, reliable platform with the largest catalog of apps. It’s perfect for marketing teams, sales automation, and rapid deployments.
- Choose Make if: You want powerful, complex workflows and aren’t afraid to delve deeper. Developers, engineers, and productivity hackers will love what it can do.
In 2025, there’s no clear winner — only the tool that best fits your needs.
Final Thoughts: Automation continues to be a game-changer in the digital ecosystem. Whether you’re building scalable processes or tinkering with app integrations for fun, both Zapier and Make offer valuable tools in your arsenal. Understanding the trade-offs in power, price, and limits will help you make the right decision and future-proof your workflows.