13 February 2025

How to Add a Call Extension Data Feed in Google Ads

Want to make it easier for customers to call your business directly from your Google Ads? A Call Extension can help! It adds a phone number to your ads, making them more actionable. But if you have multiple locations or phone numbers, a Call Extension Data Feed is the way to go.

Setting this up might sound technical, but don’t worry. We’ll make it fun and easy!

Why Use a Call Extension Data Feed?

Before we jump in, let’s look at why a data feed is useful:

• Manages multiple phone numbers in one place.
• Matches the right number to the right ad automatically.
• Makes updates simpler and faster.

Sounds good? Let’s get started!

Step 1: Open Google Ads

First, log in to your Google Ads account. You’ll land on the dashboard.

Now, click on “Tools and Settings” (the wrench icon in the top menu). Then, go to “Business Data.”

Step 2: Create a New Data Feed

Next, click the blue plus (+) button to add a new feed. Choose the option called “Call Extensions”.

Now, you’ll see a table where you need to add your phone numbers.

Step 3: Enter Your Phone Numbers

In this step, you’ll need to enter important details for each number:

• Country Code: Select the country for the phone number.
• Phone Number: Enter the number you want to display.
• Start Date / End Date: Set when the number should be active.
• Device Preference: Choose if you prefer showing the number on mobile.

Make sure the phone numbers are correct. Calls won’t go through if there’s a typo!

Step 4: Upload the Data Feed

You can add phone numbers one by one, but if you have many, it’s easier to upload them in bulk.

Here’s how:

1. Click “Upload” in the data feed section.
2. Download the template spreadsheet (Google provides one).
3. Fill in the spreadsheet with your phone numbers.
4. Save it as a CSV file.
5. Upload the file back to Google Ads.

Step 5: Link the Feed to Your Campaigns

You’re almost done! Now, you need to tell Google which campaigns should use the call extension feed.

Here’s how:

1. Go to “Ads & Extensions” in the Google Ads menu.
2. Click on “Extensions.”
3. Click the blue plus (+) button and select “Call Extension.”
4. Instead of adding a number manually, choose the “Use a Data Feed” option.
5. Select the feed you just created.

That’s it! Now, your ads will automatically show the right phone number for each search.

Step 6: Monitor and Optimize

Once your call extension is running, check how it’s performing. Go to the “Reports” section in Google Ads.

Look for these key metrics:

• Call Impressions: How many times the number was shown.
• Call Clicks: How many people clicked to call.
• Call Duration: How long the average call lasts.

If calls aren’t converting, you may need to tweak your ads or landing pages.

Final Thoughts

Adding a Call Extension Data Feed in Google Ads helps customers reach you faster. It’s a simple way to get more calls and increase conversions.

So go ahead, set up your feed, and get those phones ringing! 🚀