What is BeReal and Why is Everyone Obsessed?
BeReal is a social media app that has been gaining massive popularity, particularly among Gen Z and Millennials. Unlike other platforms that often encourage filtered, curated, or “perfect” versions of life, BeReal embraces spontaneity and authenticity, offering a refreshing alternative to Instagram, TikTok, and Snapchat. Its unique approach to social sharing has sparked a cultural shift, causing millions of users to become obsessed with its stripped-back style.
What Is BeReal?
Launched in 2020 by French developers Alexis Barreyat and Kévin Perreau, BeReal’s core idea revolves around posting authentic, unfiltered moments. The app sends a notification at a random time each day, giving users just two minutes to capture and post what they’re doing in that moment. Using both the front and back cameras of your phone, it captures a selfie and a photo of your surroundings simultaneously, showing the true, unfiltered version of that moment.
The catch? You can only view your friends’ posts after you’ve shared your own. This mechanic encourages users to stay engaged, be spontaneous, and not obsess over creating perfect content. Users are drawn to the fact that they aren’t required to showcase an idealized version of their life—just the real one.
Why Is Everyone Obsessed?
1. Authenticity Over Perfection
In a social media landscape dominated by highly curated posts, BeReal’s appeal lies in its authenticity. Platforms like Instagram are often criticized for contributing to unrealistic standards and creating pressure to post picture-perfect photos. In contrast, BeReal encourages users to share real-life moments, whether they’re exciting or mundane.
The fleeting, everyday moments captured by BeReal posts allow people to connect with their friends in a more meaningful and honest way, without the pressure of likes, filters, or endless retakes. Users appreciate the transparency, and for many, it’s a refreshing departure from the filtered reality presented on other platforms.
2. The Element of Surprise
Because the app sends notifications at random times each day, there’s an element of unpredictability in BeReal. You might be walking your dog, stuck in traffic, or lounging on your couch. This spontaneity adds excitement to an otherwise routine day, as users never know when they’ll be prompted to share their latest snapshot of life. It levels the playing field by encouraging users to share the present moment, regardless of whether it’s picture-perfect or just a regular Tuesday afternoon.
3. FOMO-Driven Engagement
BeReal taps into a unique form of FOMO (Fear of Missing Out). The daily notification gives users a limited window to post, and if they miss it, they’re unable to see their friends’ posts until the next day. This creates a sense of urgency that keeps users returning to the app each day, eager to participate in the fun and share their slice of life before the timer runs out.
4. Breaking Social Media Norms
In an age where most social media apps are designed for constant engagement, BeReal intentionally limits its users’ time on the platform. By only allowing one post a day, the app bucks the trend of endless scrolling, encouraging users to live in the moment rather than obsess over likes, shares, and comments.
The Future of BeReal
While BeReal’s simplicity is currently its biggest strength, some question whether its novelty will wear off as more users join the platform. Others see potential for growth, with the app already having gained millions of users in countries around the world. As the platform continues to evolve, its commitment to authenticity and spontaneity sets it apart from other social media giants.
In conclusion, BeReal taps into a deep cultural craving for authenticity, offering a refreshing alternative to the highly curated nature of traditional social media platforms. By focusing on the real, unfiltered moments of everyday life, BeReal gives users a unique and intimate way to connect with their friends—without the pressure of creating perfection.